When it comes to email marketing, finding the right platform with the right pricing for your business can make a huge difference in the success of your campaigns. Brevo (formerly Sendinblue) is one of the most popular email marketing platforms available today. With its robust features and flexible pricing plans, it appeals to businesses of all sizes, from small startups to large enterprises.
In this guide, we’ll walk you through Brevo’s pricing structure, its plans, features, and who each plan is best suited for. By the end of this article, you’ll have all the information you need to decide if Brevo is the right fit for your business.
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Key Highlights of Brevo’s Pricing and Plans
Brevo provides flexible pricing to cater to a variety of business needs. Here are the key points to remember:
- Free Plan: Includes essential features for those just starting out.
- Paid Plans: Paid plans start at a very affordable price, with the flexibility to scale up as your needs grow.
- Email & SMS Campaigns: Both email and SMS marketing tools are included in many of the plans.
- Advanced Features: Available on the higher-tier plans and perfect for businesses looking to implement sophisticated marketing strategies.
Let’s dive deeper into each plan Brevo offers.
- Brevo’s Free Plan: Ideal for Small Businesses and Beginners
Brevo’s Free Plan is an excellent option for new businesses, freelancers, or individuals who want to start with basic email marketing features. While it’s free, it still provides many powerful tools to build your marketing campaigns.
Features:
- Email Sends: You can send up to 300 emails per day.
- Contacts: There is no limit to the number of subscribers you can have in your list.
- Email Templates: Choose from a variety of pre-designed email templates to create your campaigns.
- Campaign Reporting: Track the success of your campaigns with basic reporting tools.
- SMS Marketing: Limited access to SMS campaign features.
- Advanced Segmentation: Segment your email list for targeted campaigns.
- Email Support: Access to Brevo’s support team via email.
Who is this Plan for?
- Small businesses with a limited budget.
- Startups or individuals who are just getting started with email marketing.
- Freelancers looking to manage a small list of subscribers.
- Nonprofits with a small subscriber base.
The Free Plan is a great starting point, but as your business grows, you may need to explore the paid plans to unlock additional features.
- Brevo’s Lite Plan: Great for Growing Businesses
If you need more flexibility and a higher sending limit, the Lite Plan may be the right choice. This plan is designed for growing businesses that need to scale their email marketing efforts.
Pricing: Starts at $25/month
Features:
- Email Sends: Send up to 40,000 emails per month.
- Contacts: No limit on the number of contacts.
- Email Templates: Access to a wide range of customizable templates.
- Marketing Automation: Create automated workflows for nurturing leads and converting them into customers.
- Basic Reporting: More detailed reports than the free plan, including open rates, click rates, and bounce rates.
- SMS Marketing: Send SMS campaigns to your customers as part of your marketing strategy (additional SMS costs may apply).
- A/B Testing: Test different subject lines, images, and CTAs to optimize your email campaigns.
- Email Support: Email support is available, ensuring you get assistance when needed.
Who is this Plan for?
- Small to medium-sized businesses that need to send more emails per month.
- E-commerce stores that want to run marketing automation.
- Businesses starting to incorporate SMS marketing alongside their email campaigns.
Marketing teams looking to scale their email marketing efforts.
With the Lite Plan, you gain access to a larger email send limit, automation, and reporting tools, which will help you improve your campaigns and reach a broader audience.
- Brevo’s Premium Plan: Advanced Features for Professional Marketers
The Premium Plan is the best option for professional marketers and businesses with larger email marketing needs. This plan includes all the features of the Lite Plan plus advanced tools to optimize your campaigns.
Pricing: Starts at 65/month
Features:
- Email Sends: Send up to 100,000 emails per month.
- Contacts: Unlimited contacts.
- Advanced Marketing Automation: Create highly personalized workflows for customer journeys, from welcome emails to abandoned cart reminders.
- Dedicated IP Address: If you need more control over your sender reputation, Brevo offers a dedicated IP address with this plan.
- Landing Pages: Create professional landing pages to boost conversions and capture more leads.
- SMS Campaigns: Send unlimited SMS campaigns (SMS costs may apply).
- Segmentation: Advanced segmentation to send targeted and personalized messages to different audience segments.
- A/B Testing: Run A/B tests on both emails and landing pages.
Advanced Reporting: In-depth reporting tools, including heat maps and tracking for better insights into your campaign performance. - Priority Support: Get priority access to support via chat, email, or phone.
Who is this Plan for?
- Larger businesses with more complex email marketing needs.
- Professional marketers who need advanced features for personalized automation and landing pages.
- E-commerce businesses looking to maximize email and SMS marketing.
- High-volume senders who need more email sends and advanced reporting.
If you want to take your email marketing to the next level with advanced features and dedicated support, the Premium Plan is the ideal choice.
- Brevo’s Enterprise Plan: Tailored for Large Enterprises
For large enterprises and high-volume email senders, Brevo offers a customized Enterprise Plan. This plan is tailored to meet the specific needs of large organizations with significant email marketing requirements.
Pricing: Custom pricing (Contact Brevo for a quote)
Features:
- Custom Email Sends: Send over 100,000 emails per month. You can scale your email sends based on your needs.
- Unlimited Contacts: Manage an unlimited number of contacts across different databases.
Dedicated Account Manager: Get a dedicated account manager to ensure your campaigns are running smoothly. - Custom Solutions: Brevo offers custom solutions for large businesses, including custom integrations, tools, and workflows.
- Advanced Analytics and Reporting: Get detailed analytics with real-time data and advanced reporting options.
- Dedicated IP Address: Keep control over your sender reputation with a dedicated IP address.
- API Access: Integrate Brevo with your internal systems using their API.
- SMS Marketing: Unlimited SMS sends (additional costs for messages).
- Onboarding and Training: Brevo offers onboarding and training to help your team get up to speed with all the features.
Who is this Plan for?
- Large enterprises that require custom solutions and high-level support.
- Corporations with large-scale marketing needs that need advanced automation and reporting features.
- Businesses with complex email campaigns and the need for custom integrations or workflows.
If your business falls under the category of a large enterprise with specific marketing needs, the Enterprise Plan provides the flexibility and support you need to succeed.
Comparing Brevo’s Pricing Plans
Here’s a quick comparison table to help you visualize the different plans and their features:
| Plan | Free Plan | Lite Plan | Premium Plan | Enterprise Plan |
|---|---|---|---|---|
| Monthly Price | 0 | 25/month | $65/month | Custom pricing |
| Email Sends | 300/day | 40,000/month | 100,000/month | Custom volume |
| Contacts | Unlimited | Unlimited | Unlimited | Unlimited |
| Automation | No | Yes | Yes | Yes |
| SMS Marketing | Limited | Yes (add-on) | Yes (add-on) | Yes |
| A/B Testing | No | Yes | Yes | Yes |
| Dedicated IP | No | No | Yes | Yes |
| Landing Pages | No | No | Yes | Yes |
| Reporting | Basic | Basic | Advanced | Advanced |
| Support | Email only | Email support | Priority support | Dedicated support |
Which Brevo Plan Should You Choose?
Choosing the right Brevo plan depends on the size of your business, the scale of your email campaigns, and the features you require. Here’s a simple breakdown to help you decide:
- Free Plan: Ideal for individuals, small businesses, or freelancers just getting started with email marketing.
- Lite Plan: Perfect for growing businesses with moderate email marketing needs, including automation and a larger email send limit.
- Premium Plan: Best for businesses with advanced needs such as custom automation, detailed reporting, and high-volume email campaigns.
- Enterprise Plan: Suitable for large enterprises that require custom solutions, high email send volumes, and dedicated support.
Conclusion
Brevo offers a flexible and affordable range of plans that can scale with your business. Whether you are just starting with email marketing or running a large enterprise, Brevo provides the tools and features you need to succeed. From its free plan to its custom Enterprise plan, there’s an option for every type of business.
Ready to start your email marketing journey with Brevo? Sign up now and take advantage of its powerful features to grow your business!
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